Will Universal Apps Be The Panacea To The Windows Phone Platform?

admin May 3, 2015 Comments Off on Will Universal Apps Be The Panacea To The Windows Phone Platform?
Will Universal Apps Be The Panacea To The Windows Phone Platform?

Microsoft has made a big promise with Windows 10: to create a universal app platform that will allow the same apps to be run on a smartphone, a tablet and a desktop or portable computer. It sounds great, and by the time you read this, details about the new platform were shared with the Windows developer community at the Microsoft Build 2015 conference. But the question remains: will the new app platform be enough for Windows Phone to become a major mobile operating system, and claim more than just a mere 3% of the global mobile market?

When it comes to hardware, handsets running Windows Phone are on par with their Android counterparts – I don’t compare it to the iPhone, as this brand has a very limited variety of devices. A handset released years ago – take the Nokia Lumia 620 for example – with hardware that is almost obsolete, will be able to run the latest version of Windows for phones, as confirmed by the developer. The main issue about Windows Phone is its limited app availability, which leads to its small market share, which leads to an even more limited app availability… and the vicious circle closes. Windows Phone is perfect for your everyday tasks – make calls, take pictures, listen to music or play the best online video poker games at red flush online casino but it fails to attract the developers of the “coolest” apps out there, which makes it less desirable for the public.

To make Windows Phone cool, Microsoft needs to make amends. A rumor that has recently started circulating online claims that Microsoft plans to introduce support for Android apps into Windows 10, meaning that a world of apps available in the Play Store (or maybe in a third party Android app store, as it would be a bit far fetched to expect Google and Android in such an embrace). And the rumors say that Microsoft might even confirm such a decision at the Build conference.

Such a thing would be great for the numerous Windows Phone users out there (even if Microsoft only has a nearly 3% market share, it still means millions of them) but it would be a big kick in the groin for Microsoft itself. If users would suddenly gain access to Android’s huge app ecosystem, what would be stopping them to switch to an Android phone with the first occasion? A more plausible version would be Microsoft adapting its Universal Apps to run on Android. This would not just allow Windows focused developers to deploy their newly built apps on the Android platform, but would also potentially gain Microsoft lots of new fans (at least for its own apps) that might contribute to the growth of its own market share.