The Necessary Components of a Successful Ecommerce Site

admin December 10, 2014 Comments Off on The Necessary Components of a Successful Ecommerce Site
The Necessary Components of a Successful Ecommerce Site

Over the past two decades, the number of online shops has risen exponentially. New platforms, including magento and wordpress make building a revenue-building site something that any business can achieve. There are several features that are found in every successful store:

It’s All About the Content

First and foremost, successful ecommerce development needs content. Without this, it is impossible to get any relevant listings in major search engines. Building content in a website takes a skillful writer who has access to the details about the business. Each page should contain unique content. Many businesses make the mistake of only listing inventory and later have problems finding their site in search engines.

Database, the Brains of the Store

Online stores can be written in a variety of programming languages and on a variety of platforms. However, all of them contain a database. This is where the core of the inventory is stored. Product photos, prices, taxes, shipping and product descriptions are all stored in a database on a web server where the website is hosted. Most platforms have a front end and a back end. The front end allows for easy updates and administration so the business owner can change information on each product easily. Using methods like magento development can streamline some of the steps for making a store. Databases also store transactions, customer information such as payment preferences, and even client login information. The database can also be used to create targeting marketing by allowing clients to save their product preferences and order histories. With this information, a more successful advertising campaign can be launched.

Security Certificate

While it may seem like small thing, no business website that does transactions is complete without a security certificate. The details of what makes a security certificate are complex, but the simplest explanation is that the security certificate is what allows the site to receive secure requests from the client’s browser. With a security certificate in place, the URL can be obtained using https instead of http. This tells the browser that it is accessing a secure site. There are several different ways to obtain a security certificate and many of these are provided by the web hosting company. Any site that takes credit card or other personal information needs a security certificate.

Search Engine Optimization (SEO)

Successful business websites are written in a way that makes it easy for search engines to find them. While search engine listings can be obtained by paying the search engine, this is not always enough. Being a competitive listing in search engines requires content, as outlined above, and SEO. Part of SEO is done by the programmers building the website. Special codes are used in the top of the web pages that instruct a search engine on which pages to follow, which pages are the most relevant, and which keywords are connected with the website.

Update, Update and Update Again

Search engines don’t just look what is in a website. They also keep track of when the site is updated. Dead sites that are not updated and contain irrelevant information will often drop to the bottom of search listings. Keeping fresh content also ensures that visitors keep coming back to the online store.