Web page optimization for the users and search engines

Optimization is an important part of SEO. Activities amount to a continuous analysis and modification of selected page elements. Code optimization, content, content by SEO shall be in accordance with the chosen the keywords. Using HTML tags in the wrong form, or their misuse of the code creates an intricate perceived negatively by search engines. It is particularly important to optimize the text because the text contains the most keywords. Too complex and illogical content causes low quality scores awarded by the search engine robot. Incorrectly described the contents of links and pictures, may have a negative effect on positioning.
Internet web service should be well received by users regardless of the browsers used or operating systems. Search engine robots are a special type of visitors to web sites. There are many rules to allow appropriate for adjustment of the web site on user's and search engines needs.

Some basic rules:

Optimizing for 1024x768 screen resolution
1024x76 currently considered to the lowest commonly used screen resolution. This does not mean that is no users with lower resolution (the number of these users is decreasing). Optimizing a website for a resolution of 1024x768 allows to correct display web page in all the higher resolutions, which means that the web site will be well received by most users.

Statistics resolution monitors users of the web site: itengineering.us

Appropriate typography
Using standard fonts on web sites, much facilitates to read text, and gives assurances that the user has defined font in your system.

Standards
Web site coded in standard XHTML 1.0 and 1.1 allows for better optimization of code and content.

Result carried out a validation the web site: itengineering.us

Character encoding the web site
Language support for UTF8 code page is the recommended and commonly used by Google.

Failure text - pictures
Creating text in the form of images, makes it impossible to read by search engine robots.

Form of text links
Links to subpages in plain text, search engine robots moving around the web sides, particularly draws attention to all the links. For this reason, subpages should be well described and well-Linked between them.

Properly constructed section META, ALT tags and Title
Title, description, keywords of the page should comply with site text and its content. It is particularly important to devote more time to these issues, choosing a title and description using important keywords.

Title and description in search results

A limited number of HTML tags
Using HTML tags in your code, must be kept to a minimum.

Optimized the code for size and performance
Deprivation the code the accidental space, tabs and other characters reduces its size.

Appropriate naming files and directories
Appropriate naming of keywords in file names of directories is beneficial for achieving good positions in search engines for selected keywords.