Eyetracking

Eye tracking is the process of measuring either the point of gaze, or the motion of an eye relative to the head. The eye tracker is a device for measuring eye positions and eye movement. Eye trackers is a technique used for over 100 years in such fields as the visual system, in product design or psychology.
IT Engineering conducts research on usability of web sites using eyetracking.
With the help of appropriate software and a set of cameras, it is possible to accurately determine where the user look, how long or intensely focused his gaze.
Transmitted footage is being processed digitally, allowing for subsequent analysis of the visual record of activity. In this method often used infrared cameras to help identify the location of the pupil and corneal reflection, which allows you to specify a vector looking/view. There are a number of methods for measuring eye movement.
Eyetracking study is conducted on a group of users mins. 50 people, depending on the purpose study conducted may be; different age groups, people with different educational background or people with different range of monthly income, etc.

EyeTracking main objective is to optimize the web site, dedicated users of a particular group.
Through appropriate deployment of key elements on the page, performance increases of Search Engine Optimization.

Eyetracking study using the screen monitor with built-in cameras

Eyetracking - a program that tracks the pupil of the eye

Map of concentration of vision in the google search results page