Advertising with Google AdWords

AdWords - Google's advertising service seller advertising links displayed as contextual ads on Google search results pages and on cooperating with Google AdSense, sold in the CPC, which is the fee charged for each click on your ad. Singled out, there are two main ways to create an AdWords sponsored link:

• through the choice of keywords, which will display your AdWords ad,
• by selecting web sites on which you will see your AdWords ad,

Read more about AdWords

Location (item) AdWords sponsored link in the results of sponsored links is based on:

• result a quality of advertising (expected result is: 6/10 to 10/10),
• maximum CPC bid, which is defined by the advertiser,

AdWords gives the possibility to adapt the campaign for the region, language or time zone.

Example: Campaign at keywords:
"web site san diego" can be emitted only in San Diego or the State of California.

Marketing AdWords ads is defined as: Search Engine Marketing (SEM).

Fields marked with red frames are in place for emissions-targeted AdWords ads.

Paid campaigns AdWords allow to increase the effectiveness of Internet marketing because of the:

• Visibility on the selected keywords before the web site will be on the SERP page,
• AdWords provides a variety of important information about the popularity of the keywords, for this reason we can used AdWords in preliminary study, preceding the marketing in search engines,
• AdWords lets get customers on the keywords, thematically related to the offer, which can not be promote in organic search results,
• AdWords allows you to acquire customers locally (for example: your ad may appear only in Paris in French language),

Example: AdWords campaign for a domain itengineering.us emitted in all major California cities:

Result of the campaign was about 100 clicks per day, about 8 calls a day, about 10 messages e-mail messages per day during emission.

Web sites for Business
Comprehensive realization Web CMS
and dedicated server with no limits
ITengineering.us/web-site-design

Optimizing the content of the campaign, location and rates

Campaign optimization is a key element in acquiring new customers, ineffective contents are will replaced by effective, locations which do not have views or clicks are changed, inappropriate the content may be the reason for the low quality of the campaign.

Read more about campaign optimization

Example rates for keywords in a campaign itengineering.us generated after 2h emissions.

Optimal campaigns (campaigns with a high quality factor) provide a relatively low cost of the large number of clicks. The AdWords system retrieves the money for each click, depending on the value of the keyword and ad position. Well chosen keywords (the landing page), rate, content of the campaign can successfully attract many clients. Campaign budget can be set so that it does not exceed the established monthly budget for promotional activities.

Example, determining the quality of your keyword in relation to tariffs, items, and ad content for the domain: itengineering.us

Generate monthly reports for the campaign groups

A monthly report on the effectiveness of AdWords campaigns, in addition to data about keywords, include the invoice generated by Google as a campaign issue in the AdWords network.

Read more about the AdWords reports

Sample section of the report for a domain: itengineering.us