How to Get Acquainted with SEO and Help Your Business

admin January 5, 2017 Comments Off on How to Get Acquainted with SEO and Help Your Business
How to Get Acquainted with SEO and Help Your Business

There are a couple of things everyone needs to know about SEO (search engine optimization) in order to have proper knowledge before delving deeper into this subject. In short, SEO is used to increase the ranking of your website in search engines by optimizing texts, and the technical data on your site. These methods vary, depending on what you want to achieve, but you should focus on content marketing, increasing your social network presence and proper keyword usage.

If you are wondering how Google, Bing, or Yahoo do this, first we need to explain what crawling is. This is actually an automated program that tries to examine your website and determine what your website is about, how relevant it is to a particular topics, and how to position it on the overall scale in that particular category. By properly applying SEO, crawlers will think that your website is more relevant, and will bring it up in their search results – but this process is often slow, and it will require some time before visible results are achieved.

1. Does My Website Need SEO?

It is the same as asking “does my brick and mortar store need a nicely ordered display window?” – the answer is yes. Not only will good SEO allow search engines to give your website better rankings, but it will also create a better experience for your visitors, and eventually encourage them to convert into paying customers. You need your website to stay relevant, and you want all the roads to be connected and eventually lead to you. If your website is nowhere to be found, you will bleed money.

It is important to note that there are a couple of ways to do SEO. SEO, in general, has gotten quite a bad reputation simply because many websites used, and a lot of companies offered black hat SEO practices that delivered quick results, but in the end were discovered and banned by bigger search engines. On the other hand, white hat SEO is a slow, but steady way to increase your visibility. SEO will repair your website’s structure, create content and suggest your general orientation, as well as clearly define your target demographics.

2. What is Content Marketing?

Content marketing encompasses everything from creating articles and blog posts, to memes that you can post on social networks, to short post updates and tweets. It is essential because it provides search engines with a positive signal that something good is happening on your side, and is a perfect way of engaging your customers in a way that is relevant and fun for them. Creating such valuable content is no easy task, and it is essential that you visit and find a company that will be able to create a strategy that will suit you and your needs.

The most important words here are relevant and valuable content, meaning that any kind of content is good as long as it attracts customer action and engagement. Naturally, it includes many smaller details, such as when you post, how often, what and where. Different businesses should focus on different networks, as there is no such thing as a universal solution for everyone.

Can I Do It Myself?

Of course you can. The same way you can design your own pamphlets and create your marketing campaigns – you should be focused on effectiveness; it is much better to pay professionals for such services and to expect great results in return. After all, like any other profession, there are a lot of secrets that are hidden and you simply have no way of knowing them.

This is not something you want to gamble with. On the other hand, there are a lot of helpful guides online that will be able to help you have a clear idea of what you need, and this will allow you to more clearly present your wishes to an SEO expert, and in return, you will become someone who knows what they are talking about, and they will be a lot more careful when dealing with you.

Do proper research, find your strengths and weaknesses, and try to emphasize all the strong points that you can. Don’t be afraid to experiment, but do not expect results in a few days. Always measure the reaction of your visitors and soon, you will start seeing improvements.