A Guide to Know Business Benefits of Blogging

admin February 23, 2016 Comments Off on A Guide to Know Business Benefits of Blogging
A Guide to Know Business Benefits of Blogging

Most of the population is moving towards blogging these days. The love of writing, sharing thoughts and providing knowledge, these are some of the personal benefits that people get through blogging. However, there are several business benefits, which you can also get via blogging. Some of the most common business benefits of blogging are mentioned here.

Being Ahead of Competitors

Blogging not only provide a way of directly interacting with consumer and knowing their mentality, but it is also a great tool of advertising. It helps to keep you ahead in the competition. It not only makes your company a brand, but also makes it known to many, by being in the eyes of people.

This is the reason why even the top most companies hire professional bloggers to write stuffs on their blogging page. It would sound very enticing. However, you need to make sure you write the right stuff on your business blog otherwise it could do the exact opposite of what it was supposed to do.

Presence on Social Media

You might be surprised by reading that more than 50% of people who search for the information about how to start a blog on the internet do not intend to write for themselves. Instead they want to work for companies. Companies are hiring so many writers to mark their presence on social media. Not just social websites such as Facebook or twitter, having a blog of your own is also important if you really want to interact with customers.

You might be aware of the business world tactic that you do not “sell product to people, you sell people to people”. If you are directly in contact with readers and give them good information about your technology, product or company, then they start developing a feeling of connection. Next time they visit a store to buy something, they will certainly give your stuff a shot because of the same.

Low Cost Marketing Strategy

Unlike door to door promotions or media advertisement, having a blog is one of the cheapest form of marketing. The biggest benefit of this kind of marketing is that you will be having a real time interaction with people. Whenever you upload an article on your website, people tend to read it and leave comments, which could be anything from an appraisal to a query.

If you manage to reply them on time, then they will be fascinated to know how fast you work. This not only gives you an upper hand in market, but also speaks for itself. You are doing advertisement without people knowing so.

Easy To Manage

Having a blog for your company is not like having a marketing team, which needs time to time management. It is a one man task if handled properly. For your safe though, you should always have two bloggers in case one is not available. You can always pay a few others to write for different products of your company to ease the process.


You should certainly opt for business blogging if you truly intend to make your company a brand. Start the blog and see the difference.